Traffic Attrition Reports
Discover how much organic traffic you are missing out on based on the type of search query
Who will benefit from this reports and how?
Get a quick, top-level view of your site’s performance in Google.
Learn how much organic traffic your site is missing due to declining rankings, or learn that you are doing everything correctly and can sleep peacefully.
Make plans for your assets based on algorithms that adapt to each site individually and highlight only the most important ones.
Identify your strategy’s weaknesses and change course on time by selecting the most promising topics and queries for you.
Improve forecast transparency and the effectiveness of SEO recommendations with a simple and comprehensive dive into client sites using Buddler insights.
Receive ready-made collections of challenging queries for your sites in a single click rather than manually collecting and processing large amounts of data.
Quickly assess the capabilities of sites when preparing a commercial offer at the stage of selling your SEO services.
Delegate your complex analytics to Buddler and get insights without wasting the team’s time on research with unpredictable results.
What’s inside the reports?
The report’s data is divided into segments that will require a different processing approach and deliver unique insights
High-volume declined keywords
Queries that previously ranked higher and delivered regular traffic have recently lost positions and provide less organic traffic than before
Queries that previously ranked higher than now and provided traffic on a regular basis but now don’t bring any traffic at all
Queries that are unstable while generating traffic, such as seasonal queries, but which have taken higher rankings than now
Traffic Opportunity Metrics
These metrics / key insights will help you understand the potential traffic opportunities for your website. They are available without charge when you initiate a site audit. The Queries in this report metric shows the report volume, which measures the number of queries impacted by a certain issue. Missed Traffic is a metric that can help to determine how much traffic you aren’t receiving but can gain by focusing on the queries from the report.
What and how does Buddler perform in such a way that you gain insights without putting any effort or wasting your time?
We evaluate searches conducted on Google for which your site was displayed in Google Search Console for the entire timeframe
We complete the data in each period, which GSC only presents on charts in the interface so that we can trace the entire history for each query
We determine when the site had the best positions for each query, and then we calculate the degree of performance decline in the current timeframe
We calculate the volume of missed traffic for every query that previously brought more than it now does
For your convenience, we display data in logical groups: High-volume declined keywords, Lost keywords, Unstable keywords
We count metrics-key insights for each group
We create a simple and understandable table for each group
Tasks and cases that Traffic Attrition Reports may solve
Nothing has changed in my project at first glance; there are the same number of queries in the search results, the average position is the same, no work has been done on the site, but there is less organic traffic
The report will show you problematic queries that previously had a better position than in the current period and the issues that caused you to lose organic traffic. You will be able to determine when each query began to lose position and draw conclusions about the reasons for the decrease.
On my site, overall positions are declining; we are monitoring the set of queries in the service, but there is no correlation between the declining positions and traffic
The report will show how much the position of each queries has changed concerning the organic traffic coming from it in the current month and the best month, allowing you to see which queries are losing the most traffic due to a decrease and which ones make sense to return first.
My rankings and traffic constantly fluctuate, making it difficult to assess the effectiveness of my SEO
Suppose your target semantics appear in one of these reports. In that case, the site’s effectiveness is decreasing due to a lack of control over positions, a shift in the focus of SEO work/actions, or a lack of support for queries in the context of Google’s search dynamics. You should take steps to reclaim your positions. In each report, you’ll see how much of your current traffic volume you’re not getting each month due to a decrease in the results of your site queries.
My site began to lose organic traffic, and how many queries started to bring in less is unclear
The report will determine which semantics on your site could be more problematic. You can see which queries have declined in organic traffic and select the most promising ones for development based on data on lost traffic for each query.
I’m seeing the project for the first time and want to assess its issues and traffic opportunities without devoting too much time.
The report will show the total volume of traffic that can be received by regaining fallen positions, allowing you to quickly assess the resource’s capabilities during current impressions and see which part of the working semantics currently has problems with positions and the most significant prospects for growth.
We added numerous pages to the site and implemented multiple recommendations. Our rankings are even improving in specific categories, but in terms of traffic, we are standing still
Keeping track of a site’s semantics can be difficult and expensive, especially if the site is large. You may have spent time expanding semantics and creating new pages, but you might have stopped maintaining existing pages. Some of your semantics may rise while others may fall, wasting time and resources while stagnating in results. The report will categorize your problematic semantics and provide you with non-obvious insights into the quality of your semantics and missed traffic.
Examine the queries for which you are losing positions and traffic, and then trace the correlation
See which queries are easier to boost traffic because you already had traffic on this queries
Understand the seasonality and trendiness of your site, and discover what you can miss due to the instability of some queries
Measure the viability and effectiveness of developing queries for content plan creation
Analyze the best periods for each query and compare them to the period of changes and improvements on your site
Create a one-page optimization plan with clear KPIs and traffic estimates
Frequently Asked Questions
about these reports
The report may not provide insights for all sites. The project requires the following:
- Sufficient size. This service is great for projects with large, hard-to-control semantics. If you have tens / hundreds / thousands / hundreds of thousands of pages – this service is for you. A site may consist of 1 page, but such sites can be analysed quickly and easily manually.
- Significant search Google traffic. If you have a little organic traffic, for example, 100 clicks per month, then your results on the analysis may not be indicative, as in this report they are based on analysing the dynamics on traffic and impressions, with small volumes you will be able to do sufficient analysis in GSC.
- Accumulated history at GSC. Usually it is 8 – 10 months. Young sites recently added to the GSC have not yet accumulated the necessary amount of data for comparison and analysis. Wait until your site collects more history and come back:))
- Of course, the site must be added to the GSC.
- If your site has more than 1 million clicks per year from Google, write to our client department and we will prepare an individual offer for you. Within the framework of the first version of the service we have so far avoided mass processing of large sites. Individually, we individually process sites of any size, no matter how gigantic they are:))
Every Google click on your website is the result of a user query. As a result, any SEO website optimization must begin with basic work, which must include the collection of a semantic core. In this manner, an SEO specialist/marketer/manager understands what queries a site can rank for and how much traffic these queries can generate when a specific website achieves top positions and makes predictions. However, the more semantics a project contains, the more difficult it is to keep track of it and avoid missing red flags.
When analysing queries for a website, you need to take into account their relevance, frequency, complexity, PPC competition indicators and much more. But to really understand what is happening with a query, it is enough to know whether it is a new query or one that has already had good results in terms of positions and traffic. If a query previously had better results, then you’ve lost what you had and it makes sense to get it back. New queries can be added indefinitely to acquire a larger market share, but only if you control what you have and don’t lose it.
Analyzing queries with Buddler doesn’t require you to do any serious manual data mining and doesn’t take up much of your time. When you run the report, we collect and process all the data for you and show you only those queries with problems that promise to work on numerically. Whatever your level of expertise in analytics and SEO, you will gain insight quickly and effortlessly.
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